Founder and President
Les founded Les Friedland Associates, Ltd. (LFA) in 1982 to represent various manufacturers in the toy, baby and sporting goods industry. He has worked in the toy industry for over 40 years. Les began in the toy industry in 1971, working at Toy Town USA in Baltimore, Maryland. He worked his way from janitor to Buyer to VP of Operations for Toy Town USA.
Les oversees a staff with more than 120 years of combined experience in the toy, baby product, and sporting goods industries. This award-winning staff is ready to work for you! You’ll enjoy working alongside our close-knit team to craft a customized solution to meet your business’s goals.