LES FRIEDLAND ASSOCIATES
Founded in 1982, Les Friedland Associates has built a reputation as one of the best sales agencies in the country, representing clients in an increasingly competitive and globalized retail marketplace. With more than 120 years of combined staff experience, LFA has carefully adapted to the ever-changing retail industry while maintaining the timeless values that best represent our clients. Our staff is well equipped to handle the demands of the retai industry, while delivering the high level of personal service and attention clients expect and deserve.
WHAT WE DO
REVIEW
Since 1982, Les Friedland Associates has seen what works and what doesn't in the retail industry. Let our experienced staff review your products to help them stand out BEFORE they are presented and enter the marketplace.
PLACEMENT
Our team of sales representatives helps place your products at numerous retailers where they can succeed and manages in-store logistics to help maximize your shelf space.
PREPARATION
Enter your next meeting with a rounded, professional presentation featuring quote sheets, forecasts and planogram recommendations, expertly prepared with LFA's highly experienced team.
STRATEGY
Les Friedland Associates identifies key strategies to ensure long-term growth and success for your products in a constantly evolving industry.
PRESENTATION
With a customer network of major retailers, LFA leverages regional and national connections to help ensure your products stand out to the retailers where the products can be successful.
ANALYSIS
Les Friedland Associates provides detailed sales analysis reports to measure success, identify areas for improvement, control inventory, and develop strategies to boost sales.
"So you got a job, where you play with all these toys."
Billy
WHO WE ARE
Les founded Les Friedland Associates, Ltd. (LFA) in 1982 to represent various manufacturers in the toy, baby, and sporting goods industries. He has worked in the toy industry for over 45 years. Les began in the toy industry in 1971, working at Toy Town USA in Baltimore, Md. He worked his way up from janitor to Buyer to VP of Operations for Toy Town USA and Lionel Leisure before becoming a Manufacturer's Representative.
Les oversees a staff with over 120 years of combined experience in the toy, baby and sporting goods industries. LFA's award-winning staff is crafted to help their partners reach their business goals.
Les Friedland
VP Sales
Jeff Choff
Sales Support & Analyst
Jodie O'Connor
Account Executive
Jarryd Goldberg
Analyst
Bridget Harris
Account Executive
Bruce Lehrman
Controller
Deb Friedland
CONTACT US
